Workshop 3 Value Proposition and Positioning Your Business

To attract customers, you have to tell the story of your business in their language, not yours. When people ask you about your business you have only seconds to catch interest. If you stumble all over yourself trying to describe it, if it takes 5 minutes and a sketchpad to get the idea across, or if you find people stare blankly at you while words continue to fall out of your mouth – you need this session. This session focuses on getting clear about why prospects need your services, how they will benefit, and helps you create talk-tracks that will grab attention without being ‘sales-y’. After this workshop, you’ll never be at a loss for just the right words when someone asks what you do. This will greatly improve your sales conversation and will help a ton when networking.