Terry Ward – CEO, Publisher, and Media Visionary

Terry Ward’s journey into the media industry is deeply rooted in resilience, adaptability, and an unwavering commitment to the power of storytelling. His life was profoundly shaped before he was even born. On November 8, 1971, six months before Terry’s birth, his father was tragically killed in a car accident in Tulsa, Oklahoma. The accident left his mother devastated and struggling to provide for her four children. The years that followed were marked by frequent relocations, financial instability, and periods of homelessness. Terry and his siblings often had to fend for themselves while their mother sought work. Their survival depended on hard labor—migrant farm work, picking fruits and vegetables under grueling conditions, and living in state parks when shelter was unattainable.

Growing up in an unstable environment, Terry attended dozens of schools across multiple states, constantly adapting to new surroundings. Yet, despite these hardships, he developed a strong sense of perseverance and an appreciation for the transformative power of communication. His difficult upbringing instilled in him a deep empathy for others, a relentless work ethic, and a passion for creating opportunities where none previously existed.

A Career Rooted in Journalism and Leadership

Terry’s career in the media industry spans decades, during which he has held leadership roles in some of the most influential media organizations in the country. His experience includes positions as a reporter, editor, advertising director, director of sales & digital advertising, newspaper publisher, regional publisher, vice president of sales, digital & marketing, chief operating officer, and chief executive officer. His tenure at large statewide and national media companies sharpened his expertise in business development, digital transformation, and audience engagement, laying the groundwork for his next venture.

The Power of Mentorship: Paying It Forward

Terry’s path to success would not have been possible without the mentorship he received early in life. As a high school junior, his life took a pivotal turn when the publisher of his local newspaper called him and offered him a job as a reporter. That publisher took him under his wing, moving him through various departments and teaching him the newspaper business from the ground up. It was a life-changing opportunity—one that shaped his career and ignited his passion for journalism.

Because of that experience, Terry believes mentorship is one of the most powerful forces for personal and professional growth. “Everyone should have a mentor, and everyone should be a mentor,” he says. This philosophy has guided him throughout his career. He actively mentors young journalists, particularly high school students, introducing them to the industry, offering hands-on experience, and preparing them for careers in media. His commitment to mentorship is not just about teaching skills—it’s about inspiring confidence, fostering resilience, and opening doors for the next generation.

The Birth of Ward Media

In August 2023, Terry co-founded Ward Media with his partner Amy Yaley, driven by a shared vision to revitalize local journalism and strengthen community connections. Recognizing the crucial role that trusted, independent journalism plays in shaping informed communities, Terry sought to create a media company that not only reported the news but also fostered meaningful conversations and connections.

Ward Media is a multi-faceted media company that operates:

• Four weekly community newspapers: The Leavenworth Echo, Cashmere Valley Record, Lake Chelan Mirror, and Quad City Herald—serving North Central Washington with hyper-local news.
• A monthly business journal: The Wenatchee Business Journal, providing in-depth analysis and coverage of business trends in the region.
• A digital news platform: NCW News, which delivers timely reporting on Wenatchee and the surrounding communities.
• A regional business magazine: Kitsap Business Magazine, launched in March 2025, providing high-quality business journalism focused on economic development, entrepreneurship, and local industry insights in the Kitsap Peninsula.

Beyond Journalism: Expanding the Media Landscape

Terry’s vision for Ward Media extends far beyond traditional news coverage. Recognizing the evolving needs of businesses and communities, he has expanded the company’s portfolio to include:

• Apple Capital Digital Marketing and Ward Digital Marketing, offering cutting-edge marketing solutions tailored to businesses looking to enhance their digital footprint.
• Northwest Swag Works, a promotional products company providing branded merchandise solutions for businesses and organizations.
• Ward Media Consulting, specializing in media, marketing, and business growth strategies, helping companies refine their messaging and drive revenue.
• Motivational and sales training seminars, designed to empower individuals and teams with the tools they need to succeed in today’s competitive business landscape.

A Legacy of Leadership and Community Engagement

As a father of eight and a grandfather of five, Terry understands the importance of family, stability, and creating opportunities for future generations. His commitment to community-driven journalism is matched by his dedication to mentoring young professionals and giving back to the industry that shaped him.

Terry Ward’s career has been defined by resilience, innovation, and a deep-seated belief in the power of local journalism. Under his leadership, Ward Media continues to grow, ensuring that communities have access to high-quality, independent news that informs, engages, and inspires. His journey from a childhood marked by instability to a career shaping the future of media is a testament to the power of perseverance, mentorship, and the belief that storytelling can change lives.