Washington small businesses can sign up for a free four-week ScaleUp course on digital marketing and search engine optimization, offered through the state Department of Commerce. The English cohort starts Nov. 17, and a Spanish cohort starts Nov. 18.
Washington small businesses can sign up for a free four-week ScaleUp course on digital marketing and search engine optimization, offered through the state Department of Commerce. The English cohort starts Nov. 17, and a Spanish cohort starts Nov. 18.
The special-edition course, which the Kitsap Economic Development Alliance says is valued at more than $1,500, includes weekly 1.5-hour instructor-led webinars and online learning modules. According to the program’s website, topics include setting marketing goals, choosing channels, optimizing websites and Google Business profiles, creating content that is visible in AI-driven search tools and building a 90-day marketing action plan.
The course is free for established business owners based in Washington with two or more years of experience. Registration is at mystartup365.com/programs/scaleup.
Separately, the Washington Small Business Development Center will hold a free webinar, “Mastering Google Ads & PPC Lead Generation,” from 1 to 2:30 p.m. Thursday, Nov. 19.
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