When business owners think about marketing, they often think about advertising first.Digital ads. Social media. Print. Email. Google.Those are all important pieces of a marketing strategy, but some of the most effective marketing a local business can do doesn't start with an ad.It starts with showing up.For a local business, your community is part of …
"Business has slowed down. We need to start marketing again."I've heard some version of that sentence a lot lately.It's understandable. When business is good, marketing feels less urgent. When the market becomes uncertain, it can feel like an easy expense to cut.But there's a problem with that approach.What if the slowdown is happening because you …
Business owners often ask me what the biggest marketing mistake they can make is. They expect me to talk about ineffective social media posts, poorly designed ads, or spending money in the wrong places. While those things matter, I believe the biggest marketing mistake is much simpler. It's being forgotten. Think about the last time …
When business owners talk about marketing success, the conversation often centers around big ideas. A great campaign, a new platform, a creative promotion, or a larger budget is usually seen as the key to better results. While those elements can certainly play a role, there is one factor that regularly separates effective marketing from ineffective …
If you’re a Kitsap business owner looking at your summer bookings and feeling uncertain, you’re not alone.Across the region, many hotels report little to no direct bookings tied to the FIFA World Cup in Seattle. In fact, 77.8% of Kitsap hotels are not yet seeing World Cup-related bookings. At the same time, overall visitation has …
From pop-ups to downtown storefronts, opportunities are coming fast. Learn how to use tourism-driven strategies to connect with visitors!
