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Money is a muscle

Money is a muscle

Money is a muscle.Learning new skills is hard, but practice makes you better. Driving is a great example of this. When my oldest turned 15 he got his permit and the thing about learning to drive (a lot like life) is that there are no training wheels. It’s 5pm in Silverdale …gentlemen start your engines! …

A Big Contract Shouldn’t Be a Kiss of Death

A Big Contract Shouldn’t Be a Kiss of Death

What listening to Kitsap’s entrepreneurs, investors, lenders, and community leaders revealed about capital, and where we go from here.Imagine landing the biggest contract in your company's history and worrying it could put you out of business.That's the dilemma one Kitsap entrepreneur shared as part of Matchstick Lab's recent exploration of what the SBA calls "capital …

Your Hiring Process Called. It Needs an Update.

Your Hiring Process Called. It Needs an Update.

Some job descriptions and ads have impressive longevity. They have survived three supervisors, two software changes and several rounds of “just use the posting from last time.”Unfortunately, longevity does not guarantee accuracy. Washington’s hiring rules have changed, and some familiar language and routines deserve a fresh look. Before you recycle that next posting, pour yourself …

Would a Journalist Cover Your Business? Here’s What Gets Their Attention

Would a Journalist Cover Your Business? Here’s What Gets Their Attention

In September, I attended Travel & Words, a conference that connects travel journalists with destinations throughout the Northwest region. I was there representing Bainbridge Island, with 12 minutes to meet each journalist and explore possible stories.We talked about everything from pickleball and unusual landmarks to Japanese American history, local farms and the sounds of traditional …

Minds, Mission, and Memory Care

Minds, Mission, and Memory Care

The landscape of the senior living industry is undergoing a profound shift, driven largely by the escalating global crisis of cognitive decline. As millions of families navigate the complexities of progressive memory loss, the industry has had to transform from a model of basic hospitality and assistance to one of highly specialized clinical and emotional …

Give People a Reason to Choose You

Give People a Reason to Choose You

Put your hand over the logo on your last advertisement.Could it belong to another business in your industry?If the answer is yes, you may have an opportunity to make your marketing work harder.Last month, I wrote about community involvement and its role in building familiarity and trust. People need to know who you are.But once …