When business owners think about marketing, they often think about advertising first.Digital ads. Social media. Print. Email. Google.Those are all important pieces of a marketing strategy, but some of the most effective marketing a local business can do doesn't start with an ad.It starts with showing up.For a local business, your community is part of …
"Business has slowed down. We need to start marketing again."I've heard some version of that sentence a lot lately.It's understandable. When business is good, marketing feels less urgent. When the market becomes uncertain, it can feel like an easy expense to cut.But there's a problem with that approach.What if the slowdown is happening because you …
Cross Promotions, Referrals, and Local Partnership Playbooks Tourism dollars go further when local businesses work together. This seminar shows how to create simple, effective partnerships that increase exposure, referrals, and length of stay for visitors. Attendees will leave with practical collaboration ideas and templates they can activate quickly with neighboring businesses.
