When marketing budgets tighten, many businesses fall into an either/or mindset: Should we focus on building brand awareness or generating leads?
The answer isn’t one or the other — it’s both.
Think of brand marketing as laying the foundation of your house, while demand generation is turning on the open sign. One gives your business staying power. The other drives immediate action. Without a solid foundation, those quick wins don’t last. And without activity, your brand sits unnoticed.
It’s August in Kitsap County—aka the few glorious weeks when nobody asks about the weather and we all remember why we live here. But while you’re savoring those sunny weekends (or pretending to enjoy yardwork), it’s also a perfect time for a financial check-up. Think of it as your fiscal sunscreen: a little prevention now saves a lot of pain later.
Kitsap County remains a bustling market in mid-2025, with the median sale price near $600,000 and homes selling within 11–30 days. Buyers—especially first-timers—need strategic planning anchored in finance, market knowledge, and lender partnerships. Here are ten actionable tips to guide your dream-home journey.
Caregivers are the backbone of our society, selflessly dedicating themselves to the well-being of loved ones. They often put others' needs ahead of themselves, sacrificing time, energy, and emotional resources. It's essential to recognize the importance of caregivers and the toll caregiving takes on their physical, emotional, and mental health. Caregivers need care too.
Running a business means managing countless visible risks daily. You can see when equipment needs maintenance, hear when something's not running right, and feel when workplace dynamics are off. Digital risks can often be out of sight and out of mind. While you can't stand over employees' shoulders, you can build IT security controls that protect your specific systems, accounts, and data.
Welcome to the August edition of Kitsap Business, where we spotlight the makers, movers, and mission-driven entrepreneurs who are shaping the character—and the future—of our region. This month’s stories remind us that the best businesses aren’t just profitable—they’re personal. They’re rooted in heritage, built with intention, and anchored in community.
You wouldn’t expect to get in shape by going to the gym once, nor would you train for a marathon with a single jog around the block. Marketing works the same way. It’s not a one-and-done effort; it’s a muscle that needs regular activity to stay strong, perform well, and deliver long-term results.
Many businesses, especially small and medium-sized ones, tend to treat marketing as a campaign rather than a practice. They’ll run a single ad, boost a post, or send one email and hope for an immediate sales spike. And when that doesn’t happen, they pull back. But just like physical fitness, the results of marketing compound over time when you keep at it.
Have you ever heard your loved one tell you, “You’re not going to put me in a home”? It’s the age-old stigma that conjures up the image of a cold, institutional environment where seniors are warehoused and neglected. This is an outdated perception for nursing homes, but even more so, further from the truth for Assisted Living Communities. Modern Assisted Livings prioritize person-centered care, comfort, and community. Breaking through the stereotype of a nursing home, they shift the focus from mere care to a vibrant community experience and redefine what it means to live life to the fullest in one’s later years.
Have you ever heard your loved one tell you, “You’re not going to put me in a home”? It’s the age-old stigma that conjures up the image of a cold, institutional environment where seniors are warehoused and neglected. This is an outdated perception for nursing homes, but even more so, further from the truth for Assisted Living Communities. Modern Assisted Livings prioritize person-centered care, comfort, and community. Breaking through the stereotype of a nursing home, they shift the focus from mere care to a vibrant community experience and redefine what it means to live life to the fullest in one’s later years.
Most business owners didn't start their companies to become IT experts. Yet increasingly, that's exactly what running a business demands. Between cybersecurity threats, software updates, and network management, IT can become a full-time job that pulls focus from core business activities. Managed Service Providers (MSPs) offer an alternative approach.