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Your Community Is Part of Your Marketing Strategy

When business owners think about marketing, they often think about advertising first.Digital ads. Social media. Print. Email. Google.Those are all important pieces of a marketing strategy, but some of the most effective marketing a local business can do doesn't start with an ad.It starts with showing up.For a local business, your community is part of …

The Hidden Cost of Leadership Clones: How Cohesion Without Challenge Costs Your Business

We often think a strong leadership team looks like this: people who get along, share the same values, and think similarly about problems. They make decisions quickly. They rarely argue. Everyone walks out of the room aligned. It feels efficient. It feels like you're building something solid.But here's the thing. That comfort can cost you.When …

Sometimes you just have to build it

There is a phrase we hear a lot in business: Find a need and fill it.It sounds simple.Of course, anyone who has ever owned a business knows there is absolutely nothing simple about actually doing it.As I read through the stories in this month’s issue of Kitsap Business, something kept jumping out at me. Again …

Idea factory converting concepts into capital

Built on Dirt

The Foundation Underneath Kitsap's Entrepreneurial Future Runs Through Real Estate in Kitsap CountyKitsap County has always had an entrepreneurial streak. Family-owned shops along historic downtown streets, contractors and marine trades, restaurants, wellness studios, professional offices, home-based businesses small business is woven into the identity of these communities. And nearly all of it rests on the …

Overworked team lying on conference table after me

The Marketing Momentum You Can’t See

"Business has slowed down. We need to start marketing again."I've heard some version of that sentence a lot lately.It's understandable. When business is good, marketing feels less urgent. When the market becomes uncertain, it can feel like an easy expense to cut.But there's a problem with that approach.What if the slowdown is happening because you …

Man sleeping with cpap machine in bedroom

Understanding Obstructive Sleep Apnea and Surgical Treatment Options

Obstructive Sleep Apnea (OSA) is a significant medical condition caused by a physical obstruction of the airway during sleep. This blockage prevents patients from achieving the restorative sleep necessary for health and well-being. While OSA affects both adults and children, the underlying physical mechanisms and treatment approaches often differ significantly between age groups.The Risks of …

Man climbing bar graph toward global business succ

Why Every Small Business Is an HR Company Before It Becomes a Growth Company

Ask a room full of entrepreneurs what makes their business successful, and you'll hear familiar answers: a unique product, exceptional service, innovative technology, or strong customer relationships. Those factors matter. But there's another reality many founders discover as they grow: every small business is an HR company before it becomes a growth company. The ability …