When business owners talk about marketing success, the conversation often centers around big ideas. A great campaign, a new platform, a creative promotion, or a larger budget is usually seen as the key to better results. While those elements can certainly play a role, there is one factor that regularly separates effective marketing from ineffective …
Every leader I work with wants the same thing: an organization that thrives no matter what comes next. Whether pursuing growth, recovering from setbacks, developing new capabilities, or building future-readiness, they all seek sustainable resilience that doesn’t crack under pressure.
One second left on the clock. You shoot. The buzzer sounds. The ball goes in. The crowd goes wild.
