Business owners often ask me what the biggest marketing mistake they can make is. They expect me to talk about ineffective social media posts, poorly designed ads, or spending money in the wrong places. While those things matter, I believe the biggest marketing mistake is much simpler. It's being forgotten. Think about the last time …
I was recently talking with a business owner who told me they had allocated their entire marketing budget to Google Business. It wasn't an unusual conversation. In fact, I hear some version of it quite often. The thinking is simple: "That's where people are searching, so that's where I should spend my money." I could …
When business owners talk about marketing success, the conversation often centers around big ideas. A great campaign, a new platform, a creative promotion, or a larger budget is usually seen as the key to better results. While those elements can certainly play a role, there is one factor that regularly separates effective marketing from ineffective …
