Put your hand over the logo on your last advertisement.Could it belong to another business in your industry?If the answer is yes, you may have an opportunity to make your marketing work harder.Last month, I wrote about community involvement and its role in building familiarity and trust. People need to know who you are.But once …
Business is changing quickly. Artificial intelligence is reshaping workflows. Algorithms determine what people see online. Marketing strategies are increasingly driven by data, automation and optimization. Companies can target audiences with extraordinary precision. Content can be generated in seconds. Customer behavior can be tracked in real time. All of that matters. But amid all the technological …
You don’t need to be a golf fan to have heard of the annual professional tournament held in Augusta, GA called The Masters. This year’s edition, played every April, marked the 90th tournament in its history. Rory McIlroy of Northern Ireland became only the fourth golfer ever to win it in back-to-back years. The Masters …
