Put your hand over the logo on your last advertisement.Could it belong to another business in your industry?If the answer is yes, you may have an opportunity to make your marketing work harder.Last month, I wrote about community involvement and its role in building familiarity and trust. People need to know who you are.But once …
When business owners think about marketing, they often think about advertising first.Digital ads. Social media. Print. Email. Google.Those are all important pieces of a marketing strategy, but some of the most effective marketing a local business can do doesn't start with an ad.It starts with showing up.For a local business, your community is part of …
When business owners talk about marketing success, the conversation often centers around big ideas. A great campaign, a new platform, a creative promotion, or a larger budget is usually seen as the key to better results. While those elements can certainly play a role, there is one factor that regularly separates effective marketing from ineffective …
