"Business has slowed down. We need to start marketing again."I've heard some version of that sentence a lot lately.It's understandable. When business is good, marketing feels less urgent. When the market becomes uncertain, it can feel like an easy expense to cut.But there's a problem with that approach.What if the slowdown is happening because you …
Business owners often ask me what the biggest marketing mistake they can make is. They expect me to talk about ineffective social media posts, poorly designed ads, or spending money in the wrong places. While those things matter, I believe the biggest marketing mistake is much simpler. It's being forgotten. Think about the last time …
I was recently talking with a business owner who told me they had allocated their entire marketing budget to Google Business. It wasn't an unusual conversation. In fact, I hear some version of it quite often. The thinking is simple: "That's where people are searching, so that's where I should spend my money." I could …
Why Doing It All Yourself Might Be Holding Your Business Back The "new year energy" that fueled many business owners' marketing efforts often begins to wane by this time of the year. The ambitious DIY plans set in January—posting daily to social media, launching a newsletter, and managing digital ads—frequently collide with the reality of …
Over the last several days, I have found myself coming back to the same thought again and again. The biggest opportunity in marketing right now is not a new platform, a new tool, or even a new tactic. It is something much simpler. It is showing up consistently. That may not sound groundbreaking, but in …
Cross Promotions, Referrals, and Local Partnership Playbooks Tourism dollars go further when local businesses work together. This seminar shows how to create simple, effective partnerships that increase exposure, referrals, and length of stay for visitors. Attendees will leave with practical collaboration ideas and templates they can activate quickly with neighboring businesses.
High Level Strategies to Maximize Tourism Impact This virtual session ties together the practical tactics from the in person seminars into a cohesive, big-picture strategy. Attendees will learn how to prioritize marketing efforts, integrate online and offline initiatives, and measure what truly drives results during a tourism surge. This session is ideal for business owners …
