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Your business is part of the story of this place

Every community tells a story.You can see parts of it in the obvious places. In the schools and neighborhoods. Along the waterfront. In the ferries moving back and forth across Puget Sound. In the shipyard, the military installations and the communities that have grown around them.But you can also see it in the businesses we …

Playing the Long Game

It was July 1976.I was 11 years old and had just finished 5th grade at Olympic View Elementary in Oak Harbor, WA. The nation had just celebrated our bicentennial — 200 years since the signing of the Declaration of Independence. And like most kids my age, I loved to listen to music.Prior to 1976, I …

Relationships still matter more than algorithms

Business is changing quickly. Artificial intelligence is reshaping workflows. Algorithms determine what people see online. Marketing strategies are increasingly driven by data, automation and optimization. Companies can target audiences with extraordinary precision. Content can be generated in seconds. Customer behavior can be tracked in real time. All of that matters. But amid all the technological …

When the Candidate Isn’t Real

How AI and Deepfakes Are Changing the Hiring Process “Thanks for joining us for this interview, we’re excited to learn more about you.  First, would you mind giving us a wave?”   A year ago, that question would have sounded absurd. Today, it has become one of the simplest ways recruiters are trying to determine whether …

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