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Your Community Is Part of Your Marketing Strategy

When business owners think about marketing, they often think about advertising first.Digital ads. Social media. Print. Email. Google.Those are all important pieces of a marketing strategy, but some of the most effective marketing a local business can do doesn't start with an ad.It starts with showing up.For a local business, your community is part of …

The Hidden Cost of Leadership Clones: How Cohesion Without Challenge Costs Your Business

We often think a strong leadership team looks like this: people who get along, share the same values, and think similarly about problems. They make decisions quickly. They rarely argue. Everyone walks out of the room aligned. It feels efficient. It feels like you're building something solid.But here's the thing. That comfort can cost you.When …

Sometimes you just have to build it

There is a phrase we hear a lot in business: Find a need and fill it.It sounds simple.Of course, anyone who has ever owned a business knows there is absolutely nothing simple about actually doing it.As I read through the stories in this month’s issue of Kitsap Business, something kept jumping out at me. Again …

Kastanopolous guides a student through a piano lesson, drawing on decades of experience as a music teacher.

She played anyway

From a broken piano in a Massachusetts chicken barn to a Silverdale teaching studio, Christine Kastanopolous has built a life in music around persistence, problem-solving and second chances.